The project concept involves integrating the old port area into the central part of the city and creating a vibrant modern environment that complements the existing infrastructure. As part of the project, it is planned to build a designer outlet center, hotel complexes with premises for business events and a SPA complex, a residential complex with its own infrastructure, big box retail premises, a cinema, a walking area with restaurants and bars, a marina. The project began in 2014, and the first phase of the outlet center is planned to open in 2018. The project will be certified according to the BREEAM Communities system.
Flagship projects: Redevelopment "Vallila Konepaja". Finland
GVA Sawyer announces the start of a new development project in Finland. This is a redevelopment project of the buildings of the former Konepaja carriage factory with new construction, in the central part of Helsinki. A complex of three industrial buildings is subject to redevelopment, two of which are historical monuments protected by the state.
ABOUT COMPANY
The GVA Sawyer group of companies is a representative of the international GVA Worldwide network in Russia; since 1993, our main area of activity has been commercial real estate. The company's services include selection of commercial real estate, development, construction management, technical customer function, as well as real estate consulting, services for leasing and selling commercial real estate, services for finding tenants for commercial real estate. The company has completed consulting and development projects in more than 50 cities of Russia and the CIS in the office, retail, cottage and hotel segments, as well as development projects in Finland. We provide services for the sale of commercial real estate and services for finding tenants for commercial real estate around the world.
For most stores, individual points of sale, cafes, restaurants, and salons, over time the question of expanding an existing network arises. Or you are just starting your own business and are already thinking about how to get a coveted place with a good location in a popular shopping center (shopping center) or shopping and entertainment center (shopping and entertainment center). At such a moment, too much is at stake, and any ill-considered mistake can lead to lost profits for your business. How to avoid mistakes, how to avoid getting rejected by the landlord, how to correctly convey information in a presentation for a shopping center so that the landlord makes a decision in your favor - all these points will be discussed in this article.
Presentation for the landlord. Why and where to start?
Let's imagine a situation where you need retail space in a certain shopping center. Just don’t forget that there are at least several applicants for this area, and in the most popular shopping and entertainment centers, when there are a large number of potential tenants, they even organize tenders. After you leave an oral or written application through the official website, you will be asked to send a presentation about the company. It is this that will be one of the key factors in the landlord’s final decision.
Presentation of your store or other type of business for the landlord should be a short but rather in-depth story about your company, its advantages and the exceptional features of the services or products offered. But despite the brevity of the presentation, it should provide maximum useful information about your company. This presentation should convince the landlord to choose you! The owner of the shopping center will not be interested in reading long story development of your company or look at a multi-page catalog of products offered. He will prefer a discreet presentation, where in a few minutes he will find out the main type of activity, how placing your company in a shopping center will be beneficial, and whether this placement will damage the image of his shopping center.
What information should a presentation for a shopping center contain?
First of all, you need to present it in the most beneficial form for you. information about your company and the services it provides or the goods it sells. It is important to explain what problems they solve, why they are attractive to future clients, why clients will choose you, not other companies. It is also worth paying special attention to describing the advantages of your company over competitors. The presentation must convey as clearly and clearly as possible the How does your presence benefit a potential landlord?, it is equally important to convince him of the positive impact of your company on the image of his shopping center.
Be sure to tell us about what area and what location do you need, as well as what it will be equipped with. A huge advantage over competitors will be photographs of existing points or, in the absence of such, implemented in 3D visualizations of the future outlet. It is very important to give the mall owner a realistic idea of what it will look like.
Consider the fact that the landlord is, first of all, interested in locating large, well-promoted brands, recognizable companies that already have their own network of establishments in other shopping centers. And the less well-known your company is, the more difficult it will be to convince the landlord of the benefits of your presence in his shopping and entertainment center. If small companies or companies just entering the service market cannot cope with this task, cannot prove the advantages of their location in the shopping center and the great benefits for visitors, then they will be rejected, and there may not be a second chance. That is why you should pay special attention to the design and content of the presentation that will be sent to the landlord.
What aspects are important to consider in a landlord presentation?
1. Brevity, clarity, clarity. There is no need to complicate your presentation with a lot of unnecessary information. Try to convey as clearly as possible necessary information to the landlord, use clear, easy-to-understand phrases.
2. The best format for such a presentation is pdf, which is supported by many programs on most computers. It is advisable to fit all the information into 8-12 slides; this volume is quite enough for a detailed presentation of your proposal. It is advisable to optimize the file weight to 3-5 MB, while it is important not to lose the quality of the inserted images; they should remain clear and beautiful (blurry, low-quality images will definitely not give you an advantage).
3. If you offer any product or services that can be clearly shown - show it! If you are a goods store, show beautiful packaging; if you represent a unique cafe, restaurant, show a juicy, tasty menu; if you are a jewelry store, show the brilliance and originality of your assortment. Try to present the goods and services you offer as advantageously as possible; “dry” text will definitely not convince the landlord.
4. The presentation must be well-designed; check that all information is correct, be careful, and eliminate the presence of various errors. Even a minor mistake can become an obstacle to the desired positive answer.
5. And, of course, one of the main roles is played by the landlord when assessing your company. Believe me, a presentation developed in-house and a presentation created by a professional designer have fundamental differences.
Remember that it is the presentation, in most cases, that influences the final decision of the shopping center owner. Competent design, correctly selected content, and delivered information in the right direction can push aside any competitors. And, conversely, a chaotic, loaded, incomprehensible, unprofessional presentation can ruin any image of your company. If you are not confident in your design abilities, entrust it to professionals; the cost of development will very quickly pay off after receiving the coveted positive response from the landlord and your company getting into the shopping center. Don't miss opportunities to develop your business!
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Our company develops presentations of stores, island pavilions and other retail outlets to obtain rental space in shopping centers.
What information should be included in the presentation to the landlord?
In a presentation for the landlord, you need to tell as much as possible about your brand, the goods sold or the services provided. Write about why your products are better than others and why customers are interested in the services you provide.
Write about what equipment you will need and how much space you need. Recently, landlords have been demanding 3D visualization of commercial equipment. Visualization allows you to get a photorealistic picture of the furniture and interior of the store.
What rules should you follow when preparing material?
- Brevity and clarity. Avoid unnecessary information, present it in simple to understand phrases.
- The optimal format for a presentation is a pdf file of 8-10 sheets and not exceeding 5 MB. In pursuit of small file sizes, do not forget about image quality!
- Be sure to post photos of existing retail outlets, if any. An existing business is preferable to a new one in the eyes of the landlord.
- Add beautiful images of your products or photos of satisfied customers if you provide services.
Landlords are primarily interested in stores with in-demand products, beautiful equipment and interior design. This is why presentation for a shopping center is so important.
Example of a presentation “What is a presentation for?”:
With our presentation, our clients have already received places in the largest shopping centers and shopping centers:
Presentation for placing a point in a shopping and entertainment center.
If you are on this page, you understand the importance of receiving good place in a popular shopping center, you know what is at stake and understand the cost of a mistake. With us you get only a working, proven solution.
Presentations created in our company are highly appreciated by the heads of rental departments largest shopping centers in the capital and regions. With us you will never get a job devoid of style or logic, people often turn to us to remake presentations for shopping centers, order a Presentation with a capital P once, do not waste your time and do not miss the opportunities of your business.
Severity Score is a stylish and laconic presentation for a shopping center.
Rental application in the form of a presentation for a shopping center - time standard.
Presentation for landlord- development of your business.
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We will make for you a high-quality presentation for a shopping center in the shortest possible time - Example of a presentation for a shopping center |
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Without unnecessary bells and whistles, just what you need, in decent design and at a reasonable price |
| We deliver in up to 5 working days, with truly high quality | |
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Cost - 19,900 rub. - special offer |
| Additionally, if there are no photos of existing points, you may needVisualization of the point of sale |
Presentation for a shopping and entertainment center in our time is a certain standard of business communications.
Shopping center administrators want to know not only in theory what kind of store or retail outlet a potential tenant intends to open, but also to have a real idea of what it will look like. If today you attach ordinary “photos” (in JPEG format, for example) to your application, which was acceptable just a couple of years ago, you will not be understood.
Examples of work for 2014-2015 based on presentations created for shopping centers
Chain of stores of Italian fur coats SAN&MARIS
Vikosta store - clothes for curvy ladies. The chain of 7 stores has already successfully acquired new space.
Chain of clothing stores VIP person
Athena Shopping Island
Natural cosmetics boutique. Got a gorgeous place in the desired shopping center. We have developed a presentation and 3D visualization of the store.
A network of shoe stores successfully operating throughout Russia (more than 10 stores).
An innovative product on the Russian market. The product is planned to be promoted through retail outlets. Presentation of the trading island.
Presentation of the shopping island.
Presentation of nail salons.
Chain of men's clothing stores.
Trade Island.
Network of stores of accessories for outdoor activities
Trading island of unique children's toys.
Presentation of an online store opening a store in a shopping center.
Presentation of a chain of Italian clothing retail stores.
Presentation of a pet store for obtaining a rental space.
General information. In the fourth quarter of 2010, it is planned to launch a shopping and entertainment center in Kaluga, consisting of 7 above-ground floors and two floors of underground parking. Kaluga region is located southwest of Moscow. The administrative center of the region is the city of Kaluga, the population of the city is the population of the region, thousand people. The most important railways and highways connecting the Moscow region with the western and southern regions of the Russian Federation pass through the territory of the region. Kaluga region in general and Kaluga in particular last years have become the object of continuous large investments. Several well-known automobile plants, Volkswagen Rus, Volvo, Peugeot-Citroen and Mitsubishi Motors, have been built here and continue to expand their presence. As well as SABMiller plc, MASO, GE Energy, Karelia-Upofloor, Lafarge Vostok, Metro Cash & Carry, Shin Chang Construction, Kiilto Oy, Samsung Electronics and other well-known major global brands. More information about these and other companies and investment projects of the city can be found on the following websites:
Location of the shopping center "Moskovsky"* on maps and diagrams of the shopping center "Moskovsky" is located at the intersection of the main transport routes of the city: Moskovskaya, Glagoleva, Bilibina streets. These central streets have direct access to the federal highways Moscow-Kyiv, Kaluga-Tula, Kaluga-Orel, Kaluga-Bryansk. The city's railway and bus stations are located five hundred meters from the Moskovsky shopping center. On Moskovskaya Square, to the right of the shopping center, there is a large university - the All-Russian Correspondence Institute of Finance and Economics. In the square opposite there is a sports and recreation complex with a Dolphin swimming pool, and on the opposite side of the square there is the largest concert and exhibition hall in Kaluga. The area is today one of the most densely populated areas of the city and continues to be developed further. Vehicle traffic on Moskovskaya Square near the shopping center is about 4,500 vehicles per hour.
Project concept The total area of the shopping and entertainment center is square meters. Original architectural solution and application in the construction of modern finishing materials distinguishes the Moskovsky shopping center from other shopping centers in Kaluga. The following purpose of the floor areas is assumed: 1-2 floors - retail area 3 floor - food area, cinema, entertainment area 4, 5, 6, 7 floors - shopping and entertainment areas with an atrium and views of the city, as well as conference rooms and fitness -club. On the underground floors of the Moskovsky shopping center there is underground parking for 150 cars. The Moskovsky shopping center is equipped with Schindler escalators, Schindler freight and passenger elevators, effective system ventilation and air conditioning, video surveillance system, fire and security alarm. For the convenience of tenants and visitors, a voice announcement system (internal radio of the Shopping and Entertainment Center), PBX telephones, and the Internet have been installed. The security service will ensure order and security on the territory of the Shopping and Entertainment Center around the clock.
