Yandex.Direct is a fairly convenient and simple contextual advertising tool compared to Google AdWords, but nevertheless, it is very rich, and often, especially for beginners, questions may arise as to why this or that Direct function does not work or does not work correctly , how to. Here we have collected some of the most common problems with Yandex.Direct and ways to solve them.
Ads are not showing
We wrote in detail about why you may not see your ads. In short, the main reasons may be:
- Lack of money
- low rate
- error in geographic or time targeting
- wrong choice of display strategy
A warning or age restriction appears
Some goods or services are marked 18+ or one or another warning by default, and this cannot be corrected. These are the rules of Direct. Age restrictions are set, for example, for advertising films and games, and various warnings are set for all kinds of topics, from dietary supplements to financial services and baby food.
However, sometimes a similar inscription appears on an ad that should not appear on it. This is not to say that it is critical, but still, it creates some confusion and confuses the client. In this case, you can write to the moderators, and if the warning was indeed issued in error, they will apologize to you and quickly correct everything.
Ads rejected by moderator
A problem similar to the one described above can occur with . Your ads may not even be marked with an extra note, but may be rejected altogether, for example, under the pretext of a legislative ban on such a product. Naturally, we are not talking now about cases when weapons advertisements are banned, but, for example, when moderators mistakenly mistook an advertisement for a legal consultation for a microfinance organization. In this case, the issue is resolved by the same direct appeal to moderation.
In other cases, depending on the claims made, it is required to send.
Status "Few impressions"
The status has become a real scourge for campaigns that focus on low-frequency keywords, and immediately made the previously dominant rule irrelevant "1 key = 1 ad". Now, if an ad is marked with this status, it means it will not be shown. There are several ways to combat this:
- increase your bid per click
- expansion of geotargeting
- combining keys into one group
- reach a wider audience
YAN works ineffectively
This problem occurs quite often with advertising on sites: it can show good results, but they turn out to be short-lived. Traffic flows, but its quality drops, the failure rate increases, and there are fewer and fewer applications. This is due to the fact that there are hundreds of thousands or millions of sites in the Yandex advertising network, many of which are not intended for advertising in any way. They cannot be predicted in advance, with the exception of a limited list of unreliable ones, and Direct is constantly adding new ones. From this it follows that sites need to be done regularly.
Budget is running out quickly
The most noticeable problem and most likely the most painful. And for which there is no unambiguous solution, because there is no unambiguous definition: fast and a lot - how much? For one advertiser, the normal expense will be thirty thousand rubles per day, and for another - three. Moreover, they can work in the same niche. If you feel that you don’t want to spend as much as you currently spend on advertising, then you can consider options for changing the display strategy, placing part (possibly more) of the ads in , disabling related key queries, concentrating only on targeted commercial queries , changing time targeting. But at the same time, you need to understand that it will not be possible to lower the price endlessly; it is set within the framework of auctions, and for some keys it will always be high.
Do not miss:
Age restrictions for games and applications indicate what audience the content is intended for.
Age restrictions are set by the developers and the IARC (International Age Ratings Coalition) agency. In South Korea, they are approved by the GRAC (Game Rating Administration Committee).
Where are the age restrictions?
The age limit is listed under the game or app name on the details page.
To learn more about the age limit, click on the icon Read more… You will see information about what content and interactive features are present in the application.
Where are the age restrictions for instant apps?
Here's how to find them:
What does the age limit mean for a game or application?
The age limit for content is set based on several factors. More information can be found below.
Age limit and descriptionAge restrictions indicate how old a user must be to access content. However, they do not mean that the application is intended for any specific age group.
The limit depends on several factors, including the presence of obscene language, scenes of a sexual or violent nature, drug use and mentions of gambling.
To find out why an app has been given a certain age rating, click the icon Read more… on the app details page.
Interactive featuresSee the Learn More section on the app page for information about interactive features. For example, a program might share users' locations or allow them to interact with each other.
Note. The interactive features of the application are not related to its age restrictions.
What does the status "Unclassified" mean?
Apps that do not have an age limit specified are given the "Unrated" status. They are considered to be the highest age-rated apps.
If you enable parental controls and set any age restrictions, apps with the "Unrated" status will be hidden in the Play Store.
What age restrictions apply in different countries?
Application age requirements are set by specific local organizations.
IN different countries Google Play content restrictions may vary. To learn more, read the information for your country or region.
North and South AmericaAge restrictions in the Americas are set by the ESRB (Entertainment Software Rating Board).
Countries
Antigua and Barbuda, Argentina, Bahamas, Barbados, Belize, Bolivia, Venezuela, Haiti, Guyana, Guatemala, Honduras, Grenada, Greenland, Dominica, Dominican Republic, Canada, Colombia, Costa Rica, Cuba, Mexico, Nicaragua, Panama, Paraguay , Peru, El Salvador, Saint Vincent and the Grenadines, Saint Kitts and Nevis, Saint Lucia, Suriname, USA, Trinidad and Tobago, Uruguay, Chile, Ecuador and Jamaica.
Age restrictions
| Rating | Description |
|---|---|
| FOR ALL AGE GROUPS The content is suitable for all ages. May contain minimal to mild depictions of violence in a comic context and/or minor foul language. |
|
| 10+
Content is suitable for ages 10 and older. May contain more mild violence in a comic context, minor foul language and/or minimal obscene material. |
|
| FOR TEENAGERS Content is suitable for persons aged 13 years and older. May contain graphic violence, obscene information, crude humor, minimal gore, simulated gambling and/or occasional coarse language. |
|
| FOR ADULTS Content is suitable for persons aged 17 years and older. May contain detailed graphic violence, blood and dismemberment, sexual content and/or strong language. |
|
| ADULTS ONLY Content is suitable only for adults 18 years of age or older. May contain prolonged scenes of intense violence, graphic sexual content and/or gambling for real money. |
Age restrictions in Europe and the Middle East are set by PEGI (Pan European Game Information).
Countries
Austria, Albania, Andorra, Belgium, Bulgaria, Bosnia and Herzegovina, Vatican City, Great Britain, Hungary, Greece, Denmark, Israel, Ireland, Iceland, Spain, Italy, Cyprus, Kosovo, Latvia, Lithuania, Liechtenstein, Luxembourg, Macedonia, Malta, Moldova, Monaco, Netherlands, Norway, United Arab Emirates, Poland, Portugal, Romania, San Marino, Serbia, Slovakia, Slovenia, Turkey, Finland, France, Croatia, Montenegro, Czech Republic, Switzerland, Sweden and Estonia.
Age restrictions
| Age category | Description |
|---|---|
| PEGI 3 Apps in this category are suitable for all ages. Their characters can show comic aggression towards each other, as, for example, in the animated series “Well, wait a minute!” or "Tom and Jerry". At the same time, fictional characters should not resemble real ones. In addition, PEGI 3 apps may not contain swear words or sounds or images that may frighten young children. |
|
| PEGI 7 This category includes family-friendly apps that contain scenes or sounds that may frighten young children. Minimal depictions of violence are acceptable, but they must not be realistic. |
|
| PEGI 12 Applications in this category may contain scenes of symbolic violence towards humanoid characters or slightly more realistic scenes of violence towards fantasy creatures. Simulated gambling is acceptable in these applications. They may also contain swear words, but vulgar sexual language and other profanity are prohibited. |
|
| PEGI 16 This category includes applications that contain realistic scenes of a sexual nature, violence and other criminal acts. Characters may use foul language, openly smoke and use drugs. |
|
| PEGI 18 Applications in this category are intended for adults only and contain scenes of gross, including sexual, violence. Characters may commit gratuitous murders, be cruel to defenseless characters, and exaggerate the effects of drug use. |
|
| With adult approval The content of some applications is not known in advance, so it is impossible to set an age limit for them. These include applications in which users have the right to publish various materials, use foul language, mention drugs, etc. We mark such applications with special icons that indicate that parents should familiarize themselves with this content before allowing it to their children. |
Age restrictions in Germany are set by the USK organization (Unterhaltungssoftware Selbstkontrolle).
| Rating | Description |
|---|---|
| All age groups Apps with no age limit are suitable for everyone. The target audience of such applications can be not only children and teenagers, but also adult users. This category also includes utilities, product catalogs, various instruments, and social networks, in which all user-generated content is carefully scrutinized, filtered and moderated. |
|
| USK: 6 years and older Apps in this category may contain elements that are inappropriate for children preschool age. These elements include harsh sounds and scenes that may frighten children, minor foul language or subtle erotic overtones. If violence is present in materials, it is abstract and does not characterize the content as a whole. Games in this category are suitable for the whole family, but are a little more exciting and include elements of competition. |
|
| USK: 12 years and older Programs in this category can have a negative impact on the psyche of children, as they contain frightening scenes, elements intended to shock the user, profanity, sexual content or violent overtones. Games in this category contain much more competitive elements and have a stimulating effect on the psyche. Please note that user-generated social media content may be inappropriate for certain ages. |
|
| USK: 16 years and older Materials in this category contain realistic scenes of violence, frightening and shocking elements, a large amount of profanity, and may have erotic or sexual content. The plot of the games is often armed struggle, military missions. Other genres include action-adventure, military strategy and first-person shooter games. |
|
| USK: 18 years and older This category includes materials depicting drug use and realistic, detailed scenes of violence. Games in this category contain all the violent elements typical of computer games. |
Age restrictions in Australia are set by the ACB (Australian Classification Board).
In Australia, the following standards apply to games on Google Play. For other applications, restrictions from the "Other countries" category are used.
| Rating | Description |
|---|---|
| All users Content with a very weak impact on the psyche. This category is suitable for all users. Products may contain elements (deviations from the language norm, depicted scenes) that have a very weak impact on the psyche. However, some computer games in this category may not be suitable for children. |
|
| Parental control Content with a weak impact on the psyche. Video game content in this category may be confusing or upsetting to children and is recommended to be shown in the presence of a parent or guardian. Products may contain elements (deviation from the language norm, depicted scenes) that have a weak impact on the psyche. Not recommended for children under 15 years of age without the presence of a parent or guardian. |
|
| For adults Content with a moderate impact on the psyche. Computer games in this category are recommended for people aged 15 years and older. Children under 15 years of age also have access to such materials. However, such materials may contain violence and nudity. Therefore, parents or guardians should learn more about the content before allowing their child to access such content. |
|
| With limited access Content with a moderate impact on the psyche. Access to content in this category is prohibited by law for persons under 15 years of age. It may contain sexual content and drug use. Before the purchase computer game In this category, the user may be asked for documents confirming age. Children under 15 years of age may not purchase or view such content without the presence of a parent or guardian. The guardian must be an adult providing parental supervision to a child under 15 years of age. |
|
| With limited access Content with a strong influence on the psyche. Content in this category is suitable for adults only. It may contain scenes of a sexual nature and drug use, which have a strong psychological impact. Some materials may be inappropriate for certain categories of users. Before purchasing a computer game in this category, the user may be asked to provide proof of age. |
Age restrictions in Brazil are set according to the ClassInd classification compiled by the Ministry of Justice.
| Rating | Description |
|---|---|
| 0+
Content that is harmless for children of any age. A small number of scenes with a very weak impact on the psyche are acceptable, for example, violence against cartoon characters. |
|
| 10+
Some content may have a slight impact on the psyche. May contain mildly obscene language, images of weapons and fights without bloodshed, frightening scenes, and mentions of tobacco, alcohol and drugs. |
|
| 12+
Content with a weak impact on the psyche. May contain obscene language, sexual innuendo, bloody scenes, scenes of tobacco smoking and drinking alcohol. |
|
| 14+
Content with average impact on the psyche. May contain death scenes, eroticism, nudity, implied drug use. |
|
| 16+
Content with average impact on the psyche. May contain frequent scenes of violence, mutilation, dismemberment, torture, sexual content and drug use. |
|
| 18+
Content with a high psychological impact. May contain images of sadism, cruelty, propaganda or encouragement of violence or drug use, as well as explicit sexual scenes. |
Games only
Age restrictions in South Korea are set by the GRAC (Game Rating and Administration Committee).
Sometimes age restrictions for games may be set based on the Google Play rating system, which is commonly used in South Korea to classify non-game applications (see the "Other Applications" section). In order for a game to be rated according to the system below, the developer must complete a new application in the Play Console.
Yandex is the most popular Internet browser in Russia, used by millions of people every day. Among them are children and teenagers, whose parents often want to protect their children from unwanted content. It is for this purpose that the Yandex browser provides a family filter function, with which you can remove materials in the 18+ category from search results.
But sometimes situations arise when this useful feature needs to be disabled. For example, you have already downloaded a browser where the family filter was enabled by default. In this article we will tell you how to disable the family filter in Yandex.
Disabling the family filter in a simple way
There is nothing complicated in the shutdown process; everything is intuitive. To disable the family filter in your browser, you need to follow these steps:
All that remains is to check whether the function is disabled by entering some query and viewing the results.
Important clarification. To ensure that your new settings remain permanently and do not revert to their previous state over time, sign in to your account before changing them.
Another way to disable the family filter
It may happen that the method described above will not give the desired result, and search results will continue to be limited. Then you should resort to the following sequence of actions:
Disabling Family Filter via DNS
Sometimes the filtering function is enabled not in the browser or a separate program, but at the system level. This could be a restriction via DNS or the hosts file.
First, let's describe how to disable the filter via DNS:
Now you need to check the hosts file for redirects. You can find this file by following the path Windows -> System32 -> drivers -> etc. Open the file with a text editor, for example, Notepad. When the file opens, carefully look to see if there is an inscription 213.180.193.56 yandex.ru. Found it? Then we delete and save the changes made.
That's all, your internet browser's search results are full again.
The family filter in the Yandex search engine removes sites containing obscene language and adult content from search results, including direct requests. And it is designed to protect children and teenagers from information that is undesirable at their age.
However, adult users sometimes need to remove this restriction for advanced data search, analysis of the promotion of their own web resource, testing of some filtering application, etc.
From this article you will learn how to disable the family filter in Yandex in the search engine options, in the DNS server settings, in the system HOST file.
Shutdown
To remove an installed filter, clear your cache and cookies first. In most popular browsers, this command is launched by the hotkey combination - Ctrl + Shift + Del.
Attention! In the settings panel, be sure to enable the “cache” and “cookies” items in the list of elements.
You can also remove Yandex service cookies on the page yandex.ru/internet/.
Load it in your browser and scroll down with your mouse wheel. Click the "delete cookies" link.
In the pop-up panel, click the “Delete...” button of the same name.
Once cleaning is complete, follow these steps:
1. Go to the search results settings page - https://yandex.ru/search/customize.
2. Find the “Page Filtering” block in the tab (second column of options).
3. Enable another filter in the panel:
- Moderate - exclusion from listing “adult” websites if the request is not explicitly aimed at searching for them.
- Without restrictions - displaying all pages available in the search engine database for the typed query.
4. At the bottom of the options tab, click the “Save and return to search” button for the filtering reconfiguration to take effect.
Now you can start searching for information without any restrictions.
If the filter does not turn off...
Then your computer's filtering may have been configured differently. Try one of the following methods.
Attention! Before modifying options in the network connection panel and HOST file, be sure to ensure that they actually contain family filter settings. Otherwise, there is no point in reconfiguring them: this means that the reason for the inability to disable filtering lies in other programs, add-ons or add-ons.
Method #1: DNS address
The meaning of this method is to change the IP address of the DNS server from Yandex, operating in filter mode, to an alternative server without restrictions or Yandex DNS, but another without a filter.
1. Go to the official Yandex DNS page - dns.yandex.ru.
3. In relation to our task - shutdown - it is necessary to use “Basic” (recommended!) or Safe.
4. Copy two IP addresses (lower and upper) DNS with the required operating mode (for example, “Basic”) into a text file or write them down on a piece of paper.
5. Close your browser.
6. Left-click the “display” icon in the tray (right side of the taskbar).
7. In the “Current Connections” window, click “Network Center...”.
8. In the “View active networks” block, click “Connect via local network».
9. In the “Status” configuration window, click the “Properties” button.
10. Click on the line “Protocol version 4”.
11. Click “Property”.
12. Check the settings: if DNS addresses with a family filter are specified, continue to follow the steps in this instruction; if not, try using another method.
13. In the second block of the panel, enable the option “Use the following DNS server addresses.”
14. In the first line “Preferred” enter the first DNS address copied from the website dns.yandex.ru.
And in the second “Alternative”, respectively, the second IP.
15. Click "OK".
16. Launch your browser, open a search engine. It will display queries without filtering content.
Method #2: HOSTS file
Sometimes network administrators and customizers add network connection add-ons to the HOST file, including a filtering mode. For example, it may look like this: 213.180.193.56 yandex.ru
(redirect to familysearch.yandex.ru)
To neutralize these modifications, do the following:
1. Go to the directory:
Drive C → Windows → System32 → drivers → etc
2. Right-click on the system HOST file.
3. Select "Open" from the menu.
4. In the “Program Selection” panel, click on the “Notepad” icon and click “OK”.
5. Remove the search engine mode redirect add-on with family filter.
6. In the Notepad program menu, open the “File” section. Click “Save” to commit the edits to the file.
7. Restart your PC. Check the search engine.
Method No. 3: antivirus software settings
Many antivirus programs come with a Parental Control option. Its functionality is similar to the Yandex family filter. Also filters out “adult” content. Check its activation status in the settings panel of your antivirus or firewall and, if necessary, deactivate (disable).
When setting up filtering for the Yandex search engine, initially use its options located on the page https://yandex.ru/search/customize.
If switching to the basic “No restrictions” mode does not give any results, check the settings of the DNS server, the HOST file, and the status of the “Parental Controls” add-on in the security software. Delete all found redirects (see methods No. 1-No. 3).
What is Parental Control?
Why do you need Parental Controls?
We live in the age of information technology - nowadays every schoolchild has a phone or smartphone, many parents even buy tablets for their kids.
Undoubtedly, modern children are confident computer and Internet users—by the age of ten, almost all of them have pages on online services. Statistics show that this is the average age at which independent use of social networks begins. In ten years! It is not surprising that parents who initially allow their child to use the Internet soon begin to think about dangerous and inappropriate sites for children that are distributed on the Internet. Now this problem is really acute. In a certain sense, the Internet is very useful and contributes to the development of a child, but at the same time, it is worth thinking about the risks associated with the promotion of adult materials or prohibited materials, which a child, with an unformed understanding of some things, immediately remembers.
How does Parental Control work?
The first thing you need to do after installing Adguard when setting up parental controls is password protection so that your child cannot bypass the access restrictions you have selected. Then you select the user who will be protected by our module. And adjust the sensitivity level.
The sensitivity level determines which sites will be allowed to access and which will be denied. Essentially, it determines how extensive website filtering will be for a given user.
So, what is included in Adguard Parental Control protection?
You can prevent downloading of executable files. This means that child control will prohibit downloading dangerous programs to your computer.
We have already noted the level of sensitivity. From the three levels available, you can choose protection for a child whose age is 3 years and older, 10 years and older, 13 years and older. The younger the user is, the stricter the filtering will be.
If you think it is too early for your child to sit in certain in social networks or visit specific sites - you can add their URL (address) to the blacklist. The white list is a reverse tool that allows you to add a site to exceptions.
Password protection. Website browsing will be limited. A child will be able to access it only with your permission. Whether these pages are safe for children or not is up to you to decide.
We recommend creating a separate, limited account for your child so that, as an administrator, you can have full control over what sites your child visits online. You can view instructions on how to do this on the Microsoft website by selecting your operating system on the right (Windows 7, Vista, 8, 8.1).
Parental control of the Adguard program will make the Internet safe for children and provide peace of mind for parents. You can see how our Internet censor for children works by downloading it for free for review on our official website.